The Catalyst for the Trades
CATALYSTFOR THE TRADES
The operating system for growing, buying, selling, and leading trade businesses — strategy, media, authorship, and acquisitions under one roof.
Four pillars
Four ways trades operators build, buy, and scale.
Strategy, media, authorship, and deal-making — built to compound for the trades, not for spectators.
Consult
Growth strategy, AI transformation (training via JustStart AI), brand systems, and operator coaching for Catalyst equity partners.
Podcast
The Catalyst for the Trades — long-form conversations with the people shaping the next decade of the industry.
Book
Hands Up — the letter every contractor-founder needs before they hand the keys to the next generation.
Acquisitions
Buy-side, sell-side, diligence, and post-close growth — including CI Web Group to evaluate, brand, and market newly acquired businesses.
Leadership
Trades operators advising trades operators.
Led by people who have built inside the trades — not consultants reading about them from the outside.
Jennifer Bagley
Founder & CEO
Melanie Osio
COO
Jazmin Ramirez
Growth · Podcast Co-Host
2026 Edition · Free to read online
Hands Up: leadership for the next generation
A CEO's letter to the generation that will inherit what we build.
Foreword, fourteen chapters, and the voices who lived it — the book pillar of the brand. Start with the Foreword, or browse the table of contents.
Choose your next move in the trades.
Whether you need counsel, a deal partner, or the next episode — start here.