The Catalyst for the Trades
CATALYSTFOR THE TRADES
The operating system for growing, buying, selling, and leading trade businesses — strategy, media, authorship, and acquisitions under one roof.
The Catalyst System
How the chip works
Five gold nodes. One reaction core. Personal Brand is the priority signal — then Consult, Podcast, Book, and Acquisitions compound through Catalyst.
Priority pillar
Personal Brand
Strategy, personal websites, books, and demand attached to your name — the priority catalyst.
Explore Personal Brand →Five pillars
Personal brand first. Then consult, media, book, and deals.
Strategy for your name, counsel for the company, podcast, Hands Up, and acquisitions — built to compound for the trades.
Personal Brand
Priority offer — strategy, personal websites, book development, digital books, blogging and digital marketing. Authority Engine publishing and print with Tony Jeary / Strategic Acceleration.
Consult
Growth strategy, AI transformation (training via JustStart AI), brand systems, and operator coaching for Catalyst equity partners.
Podcast
The Catalyst for the Trades — long-form conversations with the people shaping the next decade of the industry.
Book
Hands Up — the letter every contractor-founder needs before they hand the keys to the next generation.
Acquisitions
Buy-side, sell-side, diligence, and post-close growth — including CI Web Group to evaluate, brand, and market newly acquired businesses.
Leadership
Trades experts advising trades operators.
Led by people who have built inside the trades — not consultants reading about them from the outside.
Jennifer Bagley
Founder & CEO
Melanie Osio
COO
Jazmin Ramirez
Growth · Podcast Co-Host
Liz Slone
Director Digital Strategy and Editor
2026 Edition · Free to read online
Hands Up: leadership for the next generation
A CEO's letter to the generation that will inherit what we build.
Foreword, fourteen chapters, and the voices who lived it — the book pillar of the brand. Start with the Foreword, or browse the table of contents.
Choose your next move in the trades.
Whether you need a personal brand system, counsel, a deal partner, or the next episode — start here.